After the dot-com bubble and with the popularity of social media platforms, it became imperative that new age model of marketing was digital media marketing. And businesses must embrace the same.

The internet has broken all the national and international geo-locational barriers and brought the entire world together as a single marketplace. This has in turn helped to maintain high quality standards and a value for money. But for businesses the competition has grown much larger and with the customers having multiple options in their pallete, it it crucial for the brand to differentiate from  other brands.

Revenue model has changed in many ways in the internet era. Pay-per click, Cost-per click, Advertising techniques and strategies, SEO, content marketing and placement. These advertising models help in  gathering attention of the prospective customer and lure them into the business brands.

It is important to drive qualified traffic onto your websites or brand pages, who have a higher rate of conversion into customers. The placement of ads and brands helps ensure that only the intended traffic are targeted.