“Design is the silent ambassador of your brand.” -Paul Rand

Branding helps people to perceive your brand, and can drive new businesses and also increase brand awareness among consumers.

Visual stimulation helps customers to distinctively remember your brand from the other brands and thereby creating and instant connection with your brand.

A poorly designed logo / website / web-materials will tarnish the overall image of the brand and people will turn away from your brand quite easily.

Design should be creative but at the same time simple and sober, not too complicated. It should serve its purpose and must be presented in such a way that the customer should be able to link what he wants and what the company is offering. Desinging plays and important role to bridge this gap.

-First impressions matter. Here is where the design aspect plays the biggest part in creating curiosity in the minds of the customers.

-The design should be customer focused. Don’t try to display things that the customer is not looking for.

-A good brand and design helps to build trust with the customer. The brand design should be re-assuring of the principles that the company stands by.

-Creates consistent engagement with customers for long term business. This helps the business to build goodwill and loyal customers.

After the dot-com bubble and with the popularity of social media platforms, it became imperative that new age model of marketing was digital media marketing. And businesses must embrace the same.

The internet has broken all the national and international geo-locational barriers and brought the entire world together as a single marketplace. This has in turn helped to maintain high quality standards and a value for money. But for businesses the competition has grown much larger and with the customers having multiple options in their pallete, it it crucial for the brand to differentiate from  other brands.

Revenue model has changed in many ways in the internet era. Pay-per click, Cost-per click, Advertising techniques and strategies, SEO, content marketing and placement. These advertising models help in  gathering attention of the prospective customer and lure them into the business brands.

It is important to drive qualified traffic onto your websites or brand pages, who have a higher rate of conversion into customers. The placement of ads and brands helps ensure that only the intended traffic are targeted.

Everything boils down to creating a ‘brand identity’. It defines who you are and what you do. The magic lies in defining the entire company’s business and work ethics into just a few basic and emotional words.

Branding is important because in many cases the businesses fail to highlight their USPs and create a connection with the customers although their service or product might be top notch.

On the periphery branding seems like a very easy task, but it is not. Branding involves a lot of brainstorming, understanding the roots of the business, the culture of the business, the product or service and how does the business stand apart from other competitors.

Branding must be simple and clearly understandable to the customers. It should easily communicate with them. Companies with clear stories can directly target customer’s emotional quotient. As the management pundits say, “People don’t buy what they don’t understand”.

Branding must be authentic. Simply creating a logo does not amount to branding. It must include words of passion with which you set up the business and at the same time you must not promise the things that you don’t have or promise to do in the future. Sure, it may help in the short run but if you fail to deliver, it will soon turn out into poor customer experience.